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Strategy for Launching Product "A" in the Czech and Slovak Marketplaces
Kolek, Martin ; Kryglová, Ivana (referee) ; Chlebovský, Vít (advisor)
Cílem této práce je vypracovat strategii vstupu produktu "A" farmaceutické společnosti "F" na český a slovenský trh. V této práci je tato strategie analyzována a hodnocena pomocí metody NPV (Net Present Value) a dalších metod. Na základě tohoto hodnocení je strategie vybrána. První kapitola zahrnuje teoretická východiska jednotlivých metod použitých pro účely této práce. Je zde zejména osvětlena metoda NPV a metody vhodné pro analýzu relevantních trhů, společnosti "F" produktu "A". Ve druhé kapitole je provedena analýza trhu České a Slovenské republiky a také analýza společnosti "F" a produktu "A". Tyto analýzy zahrnují jak vnitřní tak vnější potenciál společnosti i produktu. V závěrečné kapitole je vypracována navrhovaná strategie vstupu pro produkt 'A', jež je poté ekonomicky hodnoceny pomocí modelu NPV a dalších modelů.
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Proposal for Extension of the Stock Portfolio of the Hedge Fund.
Rumanovský, Martin ; Beličková, Veronika (referee) ; Rejnuš, Oldřich (advisor)
This bachelor thesis focuses on the analysis of companies in the pharmaceutical industry in the USA, with the aim of developing a proposal for the expansion of the equity portfolio of a hedge fund based in the Czech Republic. The theoretical part of the thesis deals with the legal requisites of funds in the Czech Republic and defines the theoretical background concerning equity investments and related financial analysis. In the practical part of the thesis, the companies are firstly selected based on the hedge fund's statute and the requirements of the hedge fund's management. These companies are then analysed using the indicators defined in the theoretical part of the thesis. The companies are compared with each other based on the results of the financial analysis using inter-company comparison methods and then verified using the bankruptcy model. Based on these outputs, a proprietary investment recommendation is formulated to extend the portfolio of the hedge fund.
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Availability of Critical Drugs in Czech Republic - Supply Chain Resilience and Dependence
Linhart, Jakub ; Boštíková, Vanda (advisor) ; Karásek, Tomáš (referee)
Thesis title: Availability of critical medicines in the Czech Republic - dependence and resilience of supply chains Author: Jakub Linhart Thesis supervisor: prof. RNDr. Vanda Boštíková, Ph.D. Master thesis Faculty of Social Sciences, Charles University, Department of Security Studies Department of Security Studies, Faculty of Security Studies, Charles University Prague 2023 Abstract The SARS-Cov-2 pandemic has highlighted the fragility of supply chains in the pharmaceutical industry. The first research question of this thesis concerns the location of manufacturing capacity for selected critical drugs. The drugs were selected based on the health status of the population and the prevalence of common diseases. The second research question concerns the preparedness of the security system for large-scale disruptions in the supply of pharmaceuticals. In this paper, the author drew on expert interviews and open sources. Another key source was data provided by the State Institute for Drug Control and the Institute of Population Protection of Lázně Bohdaneč. The results of the thesis indicate a substantial Indian and Chinese production for the selected critical drugs, with significant differences between the drugs. Based on the results of the thesis, the author found shortcomings in crisis preparedness for the...
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Entry of New Product on the Pharmaceutical Market
Mašát, Petr ; Kostřiba, Jan (advisor) ; Kotlářová, Jana (referee)
This thesis is focused on a private brand of food supplements called IPC COMPLEX. IPC COMPLEX is produced by company Pharmaceutical Corporaration, a.s., and has been freshly introduced in the Czech market. The paper aims to assess production costs and sales in 2013, to calculate mark-up, margin and total gross profit. A comparison of sales with the rival products in each category follows. The evaluation is also subjected to meet the balance sheet established before entering the market. Moreover, the aims of the management are assessed together with return on investments and presumed positive impact on management of the society. The research focuses on monitoring the private brand. The data - provided exclusively for this research, were collected in 2013 and represent all 42 pharmacies owned by the chain IPC in the Czech Republic. The thesis tries to evaluate economic impacts of private brand on the pharmaceutical market for food supplements. These consequences are compared with impacts of private brands in other fields. Generally, the impact is believed to be positive and to be beneficial for powerful retail chains. Despite the minor failures, this thesis proved that a private brand of food supplements can have the very same positive impact on the Czech pharmaceutical market. The private brand has...
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Interrelationship dynamics of certain subjects of healthcare system: pharmaceutical industry, physicians and patients
Matúšová, Petra ; Vinopal, Jiří (advisor) ; Hamplová, Dana (referee)
1 Abstract: The diploma thesis applies sociological perspective on interrelationships of pharmaceutical industry, physicians and patients. Its main focus is on the role of pharmaceutical industry in context of relationships with the two other actors. The first part of the work summarizes available Czech and mainly foreign social science literature referring to the broad network of relations. The transformation of medical profession in current society and the development of international pharmaceutical industry in the Czech Republic are also discussed. The empirical part of the thesis reports the findings of a qualitative interview study undertaken with ambulatory physicians concerning their relationships with pharmaceutical companies. The goal of the research was to explore how and why Czech physicians interact with the pharmaceutical companies, gain insight into their ethical evaluation and assessment of consequences and detect the strategies and rationalizations they use to cope with these relationships. Keywords: pharmaceutical industry, physician, patient, conflict of interest, sociology of medicine
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Competitive Intelligence in pharmaceutical industry
Hubálková, Pavla ; Papík, Richard (advisor) ; Horváth, David (referee)
This diploma thesis describes and analyzes an area of competitive intelligence in the pharmaceutical industry. The work is divided into five parts. The first part deals with competitive intelligence and related aspects, the second part is dedicated to the pharmaceutical industry, with all specifics. The third part deals with competitive intelligence in the intersection with the pharmaceutical industry, the fourth part contains the classification and description of information resources appropriate for the activities of CI and a fifth part presents research, which consists of a questionnaire survey among pharmaceutical companies on the state of competitive intelligence and semi-structured interview with an expert in the area of CI in pharmaceutical company. The survey results represent a certain sub-probe, which demonstrates the strong position of CI as a common standard of pharmaceutical companies. Keywords competitive intelligence, pharmaceutical industry, information needs, drugs, pharmacovigilance, patents, information resources
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Specific of patent law in pharmaceutical industry
Kolářová, Karolína ; Pítra, Vladimír (advisor) ; Růžička, Michal (referee)
This diploma thesis deals with the selected institutes and specifics of patent law in pharmaceutical industry. The aim is to analyze and critically evaluate these institutes and specifics. Although the topic requires a certain overlap into different scientific fields, the thesis emphasizes on the legal aspects of these institutes. The thesis is based on the Czech legislation; however, many chapters require an insight into the European or/and international legal context. Furthermore, the case law of a foreign court and the European Patent Office is also presented. To begin with, the thesis deals with definitions of the key terms of a patent law and presents a brief overview of the legislation on the national level as well as internationally. In the next chapter the area of pharmaceutical industry is introduced, more specifically its historical background and a specific terminology used in such area. The thesis contains a chapter dealing with the area of biotechnology as well. In the crucial part of this thesis, firstly general requirements for patentability of inventions are defined and the question of patentability of biotechnological inventions is evaluated. The attitude towards patentability of genetic modifications and cloning is evaluated more closely. Furthermore the requirements of the gene's...
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Stevia rebaudiana - food and pharmaceutical industry applications
Rücker, Matěj ; Drastík, Martin (advisor) ; Kuchařová, Monika (referee)
Charles University Faculty of Pharmacy in Hradec Králové Department of Biophysics and Physical Chemistry Candidate: Matěj Rücker Supervisor: Ing. Martin Drastík, Ph.D. Title: Stevia rebaudiana - food and pharmaceutical industry applications The first part of this thesis deals with the description of the plant and its substances, the most important are steviolglycosides, especially stevioside and rebaudioside A. In the following chapter, the toxicity and safety are evaluated, which is directly related to the use of stevia and steviolglycosides in food and pharmaceutical practice. In the next part, the utilization in the food industry and connected legislation is described. The harmfulness of the refined sugar is outlined as well. Application in the pharmacy is not so widespread, therefore this chapter deals primarily with the effects of steviolglycosides. Stevia rebaudiana Bertoni and steviolglycosides have great potential to replace sugar and other sweeteners. Due to their beneficial effects, they are very popular among researchers, so we can look forward to their widespread application in food and pharmaceutical industry in the near future. Key words: steviolglycosides, stevioside, rebaudiosede A, sugar, pharmaceutical industry, food industry
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Financial and Strategic Analysis of Zentiva, k.s. and its Competitors in the Industry
Uhrová, Veronika ; Staňková, Anna (advisor)
This diploma thesis deals with the financial and strategic analysis of Zentiva, k.s. based on publicly available financial statements and information. In the first part are theoretical foundations of financial analysis, the second part is the financial analysis of Zentiva, k.s. together with the characteristics of the company and the pharmaceutical industry. The third part compares Zentiva with the industry average and selected competitors. The fourth part deals with the strategic analysis of Zentiva, k.s. At the end of the thesis the financial situation of the company is compared with its competitors and the industry average for the pharmaceutical industry.
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Market analysis for commercialization
Kukula, Jakub ; Procházka, David Anthony (advisor) ; Kubička, David (referee)
This Bachelor theses is analysing current global sterilization market with focus on vapour phase Hydrogen Peroxide sterilization (VPHP) and methods of its detection during sterilization process. The goal of this theses is to find optimal strategy for commercialization of new technology that provides online monitoring of Hydrogen peroxide concentration during sterilization process. Market is analysed by PESTLE analysis and Porters analysis. Findings are then synthesized by SWOT analysis, where strengths, weaknesses, threats and opportunities are introduced and optimal procedure for the technology commercialization is presented.
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